Sung Park is the President and Founder of Umagination Labs LLC, a joint venture between IDEO, one of the world’s leading design and innovation firms, and WPP, one of the top global marketing agencies. Umagination Labs creates new brands, and invents, patents, market researches and designs innovative, proprietary platforms for growth for large branded manufacturers and retailers.
Sung has a broad background with over 20 years of experience in technology, communications, artificial intelligence, and databases. He is a general partner in a venture capital firm and is a named inventor on over 100 patents and applications. Sung is a catalyst at the MIT Deshpande Center and is also an advisor to the MIT Media Lab course, “The Next Billion Network.”
Prior to Umagination Labs, Sung was the CEO and Founder of Custom Clothing Technology Corp., which was the basis of the Levi’s Custom Fitted Blue Jean Program. He was also the CEO and Founder of Perpetual Motion Ventures, an innovative company which created new business models within telecom/wireless, travel, financial services, software and media industries. He has worked at IDEO as an Entrepreneur-in-Residence.
Sung has served on the boards of, and/or was often the first investor or advisor, in companies such as: Frictionless Commerce (strategic sourcing software - sold to SAP); Entitlenet (security software - sold to BEA); Passkey (travel/housing); PlanetAll (social networking - sold to Amazon); Thinq (educational software - sold to Saba); Rational Investors (retirement planning - sold to McGraw Hill); Constant Contact (direct marketing - IPO); Koko Fitness (exercise equipment); Dimensional Insight (business analytics software); Velti N.A. (mobile marketing platform - IPO); Myomo (medical devices); and Zyrra (mass customized apparel). He has served on the Board of Trustees of The Chestnut Hill School, the Board of Overseers of the Boston Museum of Science, and is currently a member of the Board of Directors at the Newton Montessori School. Sung is a graduate of Tufts University with a B.A. in Classical Studies.