User-Oriented Collaborative Design
In UOCD, our focus is on user-oriented, collaborative approaches to design and seeking holistic solutions to problems by integrating user and functional perspectives. We emphasize the importance of process and the development of strategies. Students observe and engage people to develop a deep understanding of their values and the patterns of their lives, and then develop detailed concepts and models of authentic new products and services. They work collaboratively in a studio environment to create a shared understanding of the people they design for (and with) and the product ideas they develop. Topics covered include design thinking, ethnographic methods, concept development and interaction design.