By Rakesh Pandey, Distinguished Research Scientist
New Rickshaw Design
past February and last June,
we shared stories with you of students who travelled to India with their fellow
students. This collaboration between
Olin, Babson and Wellesley College is known as the Affordable
Design and Entrepreneurship (ADE) program, and it provides incredible exposure
to other cultures, social entrepreneurship concepts and design thinking and
The ADE program is run year-round
with multi-disciplinary teams which combine business and technical innovation.
The mission of the program is to educate students to be leaders who can
address the well-being of people living in low-income and resource-poor
situations. They learn this by getting
to know another culture, creating solutions to their day to day problems, and
then figuring out how to bring the new products to market.
Shopping for scarves
To achieve the goal of
context driven realization of products and ventures, the teams worked this past
semester on projects in
Alabama, Ghana, India and Massachusetts.
One of those teams
- ADE India - traveled to four cities in India: Delhi,
Ludhiana, Jaipur and Bharatpur.
In Ludhiana, they have
built a project partnership with a cycle and rickshaw manufacturer (Safari
Bikes) with whom the team has co-designed a new rickshaw;
In Delhi and Jaipur,
the team built upon existing and new partnerships (WWF-India, Jaipur Rugs
Foundation and Kuhad Trust);
At Keoladeo National
Park (a Bird Sanctuary) in Bharatpur, the team tested their new rickshaw,
conducted assumptions testing for pullers' livelihoods and with one new project
partner (Lupin Foundation), helped execute a free eye and health check-up camp
for the park community.
Sightseeing in India
Led by trip advisors, Rakesh Pandey
and Vijayeta Singh, traveling members of this semester's team were Alexandra
Cortes and Sharon Tam from Babson and Celeste Maisel, Joshua Furnish and Kathryn
Brookshier from Olin.
Read more about this team's adventures in India over the past 3 weeks!