Paragi Shah, Ph.D.
EducationPh.D, Sourcing Strategies, Dharamsinh Desai University, India
MBA, Marketing, Nirma University, India
LLB, Civil Laws, Gujarat University, India
B.Com, Accountancy, Gujarat University, India
Select Courses TaughtIterate
Affordable Design & Entrepreneurship
Areas Of InterestCognition and Capabilities in Entrepreneurs, Entrepreneurship in 2nd & 3rd Generation Family Business Members, Service Quality Management in Retailing
AwardsBest Debutant Professor in Entrepreneurship Education, 2016 by National Entrepreneurship Network
Paragi Shah has about 14 years of industry and academic experience with Doctorate degree in Management, Master’s degree in Business Administration focused on marketing, and double Bachelor’s in Law and Commerce. Currently she is the programme chair for integrated Masters of Business Administration since 2016, and Assistant Professor in the area of Entrepreneurship and Marketing with Ahmedabad University, India. She has taught subjects like Entrepreneurship, Marketing Management, Retail Management, International Marketing, Sales and Distribution Management and B2B marketing. Her research interests lie in Entrepreneurship and Retail Management. She has published research papers and articles in national and international journals and co-authored a book on ‘Project Management in Retail’.
She has been associated with Cambridge University, UK for Entrepreneurship teaching and mentoring since 2011. She is also engaged as a master trainer with National Entrepreneurship Network (NEN). She is an avid mentor, having guided several projects of either start-up companies or expansion and growth of existing businesses. She is also engaged as a retainer or a consultant for various business and marketing projects.
Select PublicationsShah Paragi, (2015), “Vendor Selection Criteria for Outsourcing Apparels: The Perspective of Retailers in India”, “Journal of Academy of Business and Economics”, Vol 15, pg 39-46, ISSN: 1542-8710
Shah Paragi, Mehta Bijal, 2014, "Conceptualization, Planning and Management of Ahmedabad Heritage" under CRMS Research Grant by IIM Ahmadabad
Shah Paragi (Co-author) 2013, “Project Management for Retail”, Self-Instructional Material for Sikkim Manipal University, Vikas Publishing Pvt. Ltd. New Delhi
Shah Paragi, Mehta Bijal, 2012, “Effect Of Sales Promotions And Their Availability On Consumers’ Buying Behavior: A Perspective On Personal Hygiene Products”, Indian journal of Marketing, Issue 42, Pg. 30-37. ISSN 093-8703.