Digital Content Producer
Normal Work Hours: 40 hours per week (Mon.- Fri.)
Department: Office of Strategic Communications (OSCOM)
Immediate Supervisor: Senior Director of Marketing and Audience Management
Others Who May Assign Work: Digital Marketing Manager
About the position
Olin College of Engineering seeks employees who are passionate about working collaboratively within and outside of the Olin community to support the College’s mission and vision for the future.
At Olin, we are educating the next generation of engineering innovators and shifting the definition of engineering. Not only do our students ask, “Who are we designing this for, and what are their values?” They also ask questions about the impact of their work on society.
As Olin evolves under the leadership of our new president, Dr. Gilda Barabino, we seek to become a more diverse and aware community, a place where everyone is a learner and where everyone is an educator. Olin will become a place where experimentation—including making and learning from mistakes—will be embraced across the institution, not just in the classroom. Collaboration is key to Olin’s curriculum and culture, and we will work intentionally to reinforce the values and culture to which we aspire.
We are a community that thrives on being together; we value trust. The College supports teams to collaboratively decide how they can best do their work, display a commitment to the community, all while providing individuals with overall work-life-flexibility.
This is an exciting time at Olin College. The College recently adopted a new strategic plan and is ready to launch several new strategic initiatives all under the new tag line Engineering for Everyone.
The Office of Strategic Communications (OSCOM) is responsible for marketing and communications, as well as all internal and external communications. OSCOM is also charged with meeting goals connected to the Olin Fund and building relationships with alums, Olin families and friends (and friends-to-be) of the Olin community.
This past year, the OSCOM team unveiled a new website and launched new messaging under the tag line “Engineering for Everyone.” Now we are looking for a Digital Content Producer to join our growing team.
The Digital Content Producer will oversee Olin.edu, provide web content strategy, create, edit and make updates to content and the sitemap as needed, and train super users throughout the college. The digital content producer will develop web content strategy based on user experience and accessibility.
Additionally, the Digital Content Producer will be responsible for providing graphic design and production-ready art, including items for print and digital use.
60% of time
- Manages day-to-day web content maintenance (using Drupal 9 content management system) and ensures website changes and additions are published in a timely and accurate fashion.
- Maintains editorial schedules; edits text for style, consistency, clarity, and substance and helps maintain the division's editorial stylebook.
- Conducts and implements keyword research for search engine optimization purposes and performs organic traffic analysis and reports on progress to the marketing team.
- Conducts content audits and maintains inventories using Google Search Console tools, etc., to ensure content and functionality is current and accurate.
- Drafts and edits marketing and informational web content (including blogs, text, multimedia, and photography) in keeping with marketing objectives, messaging priorities, search engine optimization techniques, and user experience best practices.
40% of time
- Utilize Adobe Photoshop and InDesign to create graphics, and other visual assets as needed.
- Produce content across a number of platforms that will help influence stakeholders and drive engagement and philanthropy. Examples: working with project manager to integrate graphics and other digital elements into Olin’s annual report, impact report, and fundraising emails.
- Develop creative digital assets, such as graphics, photos, submission forms and other interactive content to support increased engagement and affinity among alumni, friends and families.
- Bachelor's degree and a minimum of three to five years of progressive experience in a related marketing and creative role or an equivalent combination of education and experience.
- Experience in marketing, search engine optimization (SEO) techniques and website analytics, graphic design, digital media and production, web editing.
- Experience with Adobe Creative Suite.
- Higher education, agency or mission-based non-profit experience is a plus.
Additional Qualifications and Skills
- Expertise using technology including but not limited to a CMS like Drupal, Google Docs, Word, Excel, Adobe Creative Suite (Photoshop, InDesign, etc.) and google analytics tools.
- Exceptional interpersonal and project management skills.
- Demonstrated experience writing for social media and/or web.
- Experience with web content and publishing, including user experience design and web content strategy.
- Demonstrated understanding of social media platforms and strategy for differing audiences.
- Demonstrated ability to work independently and as a team on multiple tasks and projects.
- Ability to work within branding guidelines.
- Excellent communication skills.
- Commitment to promoting inclusion and diversity.
- Understanding of trends in content strategy and development, user experience, and digital marketing.
- Finalists should be prepared to show at least three samples of design work and a writing sample.
Please complete this Interest in Position Form and include:
- A current CV or resume, including contact information for three (3) references.
- An Olin-specific cover letter. Tell us why you are excited to join Olin and how your experience might contribute to the vibrancy of Olin’s community.
- A description of your professional work or a portfolio (if applicable).
Olin College is an Equal Opportunity Employer.
In accordance with its own values and with federal and state regulations, Franklin W. Olin College of Engineering does not discriminate in admission, programs, services or employment—including the recruitment, hiring, training and promotion of persons in all job classifications—on the basis of race, color, religion, gender, national origin, sexual orientation, age, physical or mental disability, or veteran status.