Life Interrupted: Mobility after a Global Pandemic
In ways large and small, the global Covid-19 pandemic has changed the way we live, work, and move. Some of these changes will prove to be temporary, while others may signal a longer and more significant behavioral shift. Responding to these changes with empathy, creativity and responsibility will be critical. Ford Motor Company believes that mobility drives human progress, and nothing in recent memory has changed the outline of our lives quite as dramatically and as quickly as the current crisis.
The 2020-2021 Ford SCOPE Team engaged in a human-centered design practice to investigate mobility trends during the COVID-19 pandemic and to consider how the future may look. This process entailed multiple rounds of experimentation and prototyping where the team engaged with a range of users to gain deeper insights and a better understanding of the opportunity space. The team produced multiple artifacts, including synthesis of user research, analysis of trends, process documentation, and a collection of forward-looking ideas. The team provided Ford with insights, possible future scenarios, and suggestions for pathways for Ford to adapt to these visions in addition to final documentation of all learnings and insights.