Life Interrupted: Mobility after a Global Pandemic
In ways large and small, the global Covid-19 pandemic is changing the way we live, work, and move. Some of these changes are temporary, while others may signal a longer and more significant behavioral shift. Still other changes might only begin to emerge as the pandemic continues. Responding to these changes with empathy, creativity and responsibility will be critical. At Ford Motor Company, we believe that mobility drives human progress. And nothing in recent memory has changed the outline of our lives quite as dramatically and as quickly as the current crisis.
The 2020-2021 Ford SCOPE Team plans on engaging in a human-centered design practice to investigate current mobility trends during the COVID-19 pandemic and how the future may look. This process will entail multiple rounds of experimentation and prototyping where we engage with a range of users to gain deeper insights and a better understanding of the opportunity space. The team will produce multiple artifacts including synthesis of user research, analysis of trends, process documentation, and a collection of forward-looking ideas. Our final deliverable will include possible future scenarios with suggestions for pathways for Ford to adapt to these visions in addition to final documentation of all learnings and insights.